The pharmaceutical industry: new product launch strategies: the Yervoy case

Brancaccio, Jessica (A.A. 2012/2013) The pharmaceutical industry: new product launch strategies: the Yervoy case. Tesi di Laurea in Management, LUISS Guido Carli, relatore Roberto Dandi, pp. 117. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The pharmaceutical industry. Pharmaceutical marketing. Bristol Myers Squibb Company and the Yervoy case.

References

Bibliografia: pp. 111-117.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Dandi, Roberto
Academic Year: 2012/2013
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 26 Sep 2013 15:00
Last Modified: 19 May 2015 23:31
URI: https://tesi.luiss.it/id/eprint/10271

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