Prada’s international expansion strategy: a focus on retail with consistency in brand image and store experience

Monaco, Giulia (A.A. 2012/2013) Prada’s international expansion strategy: a focus on retail with consistency in brand image and store experience. Tesi di Laurea in Markets and strategies, LUISS Guido Carli, relatore Maria Giovanna Devetag, pp. 65. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

History and financial overview of Prada Group. Geographical expansion through DOS retail network. Expansion in DOS retail with "consistency".

References

Bibliografia: pp. 64-65.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Markets and strategies
Thesis Supervisor: Devetag, Maria Giovanna
Academic Year: 2012/2013
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 26 Sep 2013 16:12
Last Modified: 19 May 2015 23:31
URI: https://tesi.luiss.it/id/eprint/10280

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