A study of anti-smoking advertisements based on realistic fear

Carpigo, Viktoria Stefania (A.A. 2012/2013) A study of anti-smoking advertisements based on realistic fear. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 43. [Bachelor's Degree Thesis]

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Abstract/Index

Anti-smoking advertising. Fear appeal. Studies on fear based anti-smoking advertising.

References

Bibliografia: pp. 33-35.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Summer
Deposited by: Maria Teresa Nisticò
Date Deposited: 09 Nov 2013 10:37
Last Modified: 19 May 2015 23:34
URI: https://tesi.luiss.it/id/eprint/10534

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