Toilet advertising a win-win strategy: how to transform toilets from cost centers to profit generators

Marotta, Luisa (A.A. 2012/2013) Toilet advertising a win-win strategy: how to transform toilets from cost centers to profit generators. Tesi di Laurea in Management, LUISS Guido Carli, relatore Roberto Dandi, pp. 96. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The advertising industry and the toilet advertising sector. Do you think our business is funny? Can toilet advertising be considered a Blue ocean strategy?

References

Bibliografia: pp. 92-96.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Management
Thesis Supervisor: Dandi, Roberto
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jan 2014 17:09
Last Modified: 23 Oct 2018 15:00
URI: https://tesi.luiss.it/id/eprint/11001

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