Product placement: a definition and a research in consumer perception in relation to food industry products

D'Annibale, Carolina (A.A. 2013/2014) Product placement: a definition and a research in consumer perception in relation to food industry products. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 37. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Product placement. History of product placement. Product placement and the food industry.

References

Bibliografia: pp. 36-37.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 18 Dec 2014 14:23
Last Modified: 20 May 2015 00:00
URI: https://tesi.luiss.it/id/eprint/13171

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item