ICT in the hospitality industry: approaching the future customer

Batticani, Enrico (A.A. 2013/2014) ICT in the hospitality industry: approaching the future customer. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 39. [Bachelor's Degree Thesis]

[img]
Preview
PDF (Full text)
Download (5MB)

Abstract/Index

The market of technologies in the hospitality industry. Strategies of the major hospitality brands in the coming years. Brand touch point wheel framework in hospitality. Case study: Butlr–Your Digital Concierge.

References

Bibliografia: pp. 38-39.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2013/2014
Session: Autumn
Deposited by: Maria Teresa Nisticò
Date Deposited: 28 Jan 2015 14:54
Last Modified: 30 Oct 2018 11:55
URI: https://tesi.luiss.it/id/eprint/13390

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item