The effectiveness of celebrity endorsement in fashion advertising on Y generation female customers

Crisanti, Ludovico (A.A. 2014/2015) The effectiveness of celebrity endorsement in fashion advertising on Y generation female customers. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 23. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literature review. Empirical study. Results.

References

Bibliografia: p 23.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, english language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2014/2015
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 09 Mar 2016 09:09
Last Modified: 09 Mar 2016 09:09
URI: https://tesi.luiss.it/id/eprint/15711

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