Balancing accessibility and exclusivity in targeting millennials in the luxury industry: the Bulgari, Cartier and Van Cleef & Arpels case

Buscemi, Gaia (A.A. 2014/2015) Balancing accessibility and exclusivity in targeting millennials in the luxury industry: the Bulgari, Cartier and Van Cleef & Arpels case. Tesi di Laurea in Transforming business through digital innovation, LUISS Guido Carli, relatore Paolo Spagnoletti, pp. 66. [Master's Degree Thesis]

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Abstract/Index

Literature review: the luxury industry. Case studies: the Jewelry Market. Outcomes interpretation.

References

Bibliografia: pp. 63-66.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Transforming business through digital innovation
Thesis Supervisor: Spagnoletti, Paolo
Thesis Co-Supervisor: Di Ciommo, Francesco
Academic Year: 2014/2015
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 04 May 2016 13:33
Last Modified: 04 May 2016 13:33
URI: https://tesi.luiss.it/id/eprint/16135

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