The digital brand community and the role of cultural factors: a semantic analisy

Abbro, Simone Carlo (A.A. 2015/2016) The digital brand community and the role of cultural factors: a semantic analisy. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 85. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Literary review. Web 2.0. Computerized text analysis instruments. Research design. Digital camera industry. Methodology and results. Limitations and indications for further studies.

References

Bibliografia: pp. 67-69. Sitografia: p. 70.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2015/2016
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 12 Jun 2017 10:36
Last Modified: 12 Jun 2017 10:36
URI: https://tesi.luiss.it/id/eprint/18931

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