Capturing social media ROI: a millennials perspective

Astarita, Ernesto (A.A. 2016/2017) Capturing social media ROI: a millennials perspective. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Valentina Pitardi, pp. 120. [Master's Degree Thesis]

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Abstract/Index

Mobile marketing. Social media marketing. Social media ROI and consumer behavior in the Italian landscape.

References

Bibliografia e sitografia: pp. 97-101.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: Pitardi, Valentina
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 May 2018 15:25
Last Modified: 10 May 2018 15:25
URI: https://tesi.luiss.it/id/eprint/20866

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