How internet of things is impacting digital marketing: Samsung case: Family hub refrigerator

Cocco, Andrea (A.A. 2016/2017) How internet of things is impacting digital marketing: Samsung case: Family hub refrigerator. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. 126. [Master's Degree Thesis]

[img]
Preview
PDF (Full text)
Download (4MB) | Preview

Abstract/Index

How much are important data in digital advertising. Digital marketing vs traditional marketing. Internet of things. Case study: Samsung Family hub refrigerator.

References

Bibliografia e sitografia: pp. 97-102.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Digital marketing
Thesis Supervisor: Ibarra, Máximo
Thesis Co-Supervisor: Spagnoletti, Paolo
Academic Year: 2016/2017
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 15 May 2018 06:51
Last Modified: 15 May 2018 06:51
URI: https://tesi.luiss.it/id/eprint/20893

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item