Brand loyalty and football: the role of commitment

La Rocca, Tancredi Federico (A.A. 2016/2017) Brand loyalty and football: the role of commitment. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Matteo De Angelis, pp. 97. [Master's Degree Thesis]

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Abstract/Index

Brand loyalty. What is loyalty: definitions and different types. Brand loyalty in sports and football industry. Changes in football consumers in the last decades. Survey.

References

Bibliografia: pp. 79-82.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2016/2017
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 12 Jun 2018 08:47
Last Modified: 12 Jun 2018 08:47
URI: https://tesi.luiss.it/id/eprint/21280

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