The innovative matchday experience as a strategic tool for Italian football clubs to differentiate, increasing stadium attendance, fan engagement, loyalty and monetization

Santoro, Domenico (A.A. 2017/2018) The innovative matchday experience as a strategic tool for Italian football clubs to differentiate, increasing stadium attendance, fan engagement, loyalty and monetization. Tesi di Laurea in International business, LUISS Guido Carli, relatore Alessandro Marino, pp. 74. [Master's Degree Thesis]

[img]
Preview
PDF (Full text)
Download (4MB) | Preview

Abstract/Index

Contribution of the project. The modern business of football. The matchday experience. A strategic management tool for Italian clubs. Matchday esperience direct contributions and recommendations.

References

Bibliografia: pp. 60-62.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International business
Thesis Supervisor: Marino, Alessandro
Thesis Co-Supervisor: Tee, Richard
Academic Year: 2017/2018
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 14 Mar 2019 11:09
Last Modified: 14 Mar 2019 11:09
URI: https://tesi.luiss.it/id/eprint/22614

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item