Marketing tribale: il caso TIM Tribù

Anzà, Gaspare (A.A. 2008/2009) Marketing tribale: il caso TIM Tribù. Tesi di Laurea in Marketing strategico, LUISS Guido Carli, relatore Paolo Cellini, pp. 72. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Il marketing non convenzionale. Il marketing tribale. Il mercato della telefonia mobile. L’aspetto tecnologico, fra passato e futuro.

References

Bibliografia: pp. 68-71.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Economics and Business Management (84/S)
Chair: Marketing strategico
Thesis Supervisor: Cellini, Paolo
Thesis Co-Supervisor: Gregori, Gianluca
Academic Year: 2008/2009
Session: Extraordinary
Deposited by: MARIA LAURA MARCEDDU
Date Deposited: 25 Jul 2011 19:20
Last Modified: 13 Nov 2018 14:35
URI: https://tesi.luiss.it/id/eprint/5826

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