Brand valuation in mergers and acquisitions

Le , Bao Chau (A.A. 2010/2011) Brand valuation in mergers and acquisitions. Tesi di Laurea in Performance measurement, LUISS Guido Carli, relatore Riccardo Tiscini, pp. 73. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature overview of brand valuation in mergers and acquisitions. Financial value of brand in mergers and acquisitions. Recommendation in controlling and developing brands in mergers and acquisitions.


Bibliografia: p. 73.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77)
Chair: Performance measurement
Thesis Supervisor: Tiscini, Riccardo
Thesis Co-Supervisor: Cybo, Ottone Alberto
Academic Year: 2010/2011
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 05 Mar 2012 10:25
Last Modified: 19 May 2015 23:06


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