Changes in the strategies of Nokia to compete in the era of smartphones: an overview of the current challenges of the company and future prospects

Catanzariti, Kimberly (A.A. 2011/2012) Changes in the strategies of Nokia to compete in the era of smartphones: an overview of the current challenges of the company and future prospects. Tesi di Laurea in M&A and investment banking, LUISS Guido Carli, relatore Marshall Langer, pp. 130. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Analysis of the industry. Nokia‘s key success factors. Platforms and competitors. The crisis at Nokia. Nokia in Asia-Pacific: marketing strategies and consumer behavior. The future of telecommunication. Possible suggestions.

References

Bibliografia: pp. 118-130.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: M&A and investment banking
Thesis Supervisor: Langer, Marshall
Thesis Co-Supervisor: Zadra, Giuseppe
Academic Year: 2011/2012
Session: Extraordinary
Deposited by: Alessandro Perfetti
Date Deposited: 31 Jul 2013 10:18
Last Modified: 19 May 2015 23:29
URI: https://tesi.luiss.it/id/eprint/10017

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