A study of anti-smoking advertisements based on realistic fear
Carpigo, Viktoria Stefania (A.A. 2012/2013) A study of anti-smoking advertisements based on realistic fear. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 43. [Bachelor's Degree Thesis]
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Abstract/Index
Anti-smoking advertising. Fear appeal. Studies on fear based anti-smoking advertising.
References
Bibliografia: pp. 33-35.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2012/2013 |
| Session: | Summer |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 09 Nov 2013 10:37 |
| Last Modified: | 19 May 2015 23:34 |
| URI: | https://tesi.luiss.it/id/eprint/10534 |
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