Green marketing activies in a polluting industry: DHL's case study

Stefanelli, Sara (A.A. 2012/2013) Green marketing activies in a polluting industry: DHL's case study. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 52. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Green marketing: objectives and best practices. Regulations’ influence. Green washing. The green marketing mix. Green marketing activities. DHL’s GoGreen strategy case study. The logistics and transportation industry in the green economy. Company profile. SWOT analysis. Adopted sustainability practices. Is DHL’s strategy successful? Awards and performance in rankings.


Bibliografia: pp. 48-52.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33)
Chair: Marketing
Thesis Supervisor: Marcati, Alberto
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 30 Jan 2014 17:39
Last Modified: 19 May 2015 23:38


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