The role of globalization and marketing in the sport industry: the NBA case
Carignani, Gregorio (A.A. 2012/2013) The role of globalization and marketing in the sport industry: the NBA case. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 53. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The globalization phenomenon. Global marketing. The National basketball association case.
References
Bibliografia: pp. 52-53.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Feb 2014 17:23 |
| Last Modified: | 30 Oct 2018 11:43 |
| URI: | https://tesi.luiss.it/id/eprint/11050 |
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