Product-harm crisis and the attribution of blame process: the impact of the Detox crisis
Massucci, Ludovica (A.A. 2012/2013) Product-harm crisis and the attribution of blame process: the impact of the Detox crisis. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 57. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The product-harm crisis. The attribution of blame process. The Detox campaign by Greenpeace. Managerial implications.
References
Bibliografia: pp. 55-57.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Feb 2014 18:06 |
| Last Modified: | 19 May 2015 23:38 |
| URI: | https://tesi.luiss.it/id/eprint/11056 |
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