Emozioni negative e marche: il caso Dolce & Gabbana
Marmorini, Benedetta (A.A. 2012/2013) Emozioni negative e marche: il caso Dolce & Gabbana. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 64. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Emozioni e brand. Cause e conseguenze delle marche sgradite. Il caso e l’analisi quali-quantitativa. Il caso Dolce & Gabbana.
References
Bibliografia: pp. 58-64.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Mar 2014 16:02 |
| Last Modified: | 19 May 2015 23:42 |
| URI: | https://tesi.luiss.it/id/eprint/11417 |
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