The phenomenon of social couponing and its impact on the travel industry and tourism sector: a case study of Groupon
Giuliano, Sara (A.A. 2012/2013) The phenomenon of social couponing and its impact on the travel industry and tourism sector: a case study of Groupon. Tesi di Laurea in Tourism management, LUISS Guido Carli, relatore Fabio Daniele Lazzerini, pp. 123. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The evolution of tourism. Tourism: the movement around a circle. The new era of online tourism. The phenomenon of social couponing. Social couponing. Industry analysis, economic aspects for each player and future trends. Groupon and tourism: a case study of Groupon. The impact of social couponing on the travel industry and tourism sector. Case study of Groupon.
References
Bibliografia: pp. 113-123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Tourism management |
| Thesis Supervisor: | Lazzerini, Fabio Daniele |
| Thesis Co-Supervisor: | Peluso, Alessandro Maria |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Mar 2014 15:59 |
| Last Modified: | 19 May 2015 23:43 |
| URI: | https://tesi.luiss.it/id/eprint/11522 |
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