New product development in internationalized firms: marketing capabilities and innovation in Piaggio MP3
D'Ippolito, Mattia (A.A. 2012/2013) New product development in internationalized firms: marketing capabilities and innovation in Piaggio MP3. Tesi di Laurea in International business, LUISS Guido Carli, relatore Maria Isabella Leone, pp. 131. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Product strategy in internationalized firms. Exploring new markets. Marketing capabilities and internationalization. Piaggio case study.
References
Bibliografia: pp. 119-131.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | Leone, Maria Isabella |
| Thesis Co-Supervisor: | Resciniti, Riccardo |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Apr 2014 11:47 |
| Last Modified: | 16 Oct 2018 06:13 |
| URI: | https://tesi.luiss.it/id/eprint/11560 |
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