New product development in internationalized firms: marketing capabilities and innovation in Piaggio MP3

D'Ippolito, Mattia (A.A. 2012/2013) New product development in internationalized firms: marketing capabilities and innovation in Piaggio MP3. Tesi di Laurea in International business, LUISS Guido Carli, relatore Maria Isabella Leone, pp. 131. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Product strategy in internationalized firms. Exploring new markets. Marketing capabilities and internationalization. Piaggio case study.

References

Bibliografia: pp. 119-131.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: International business
Thesis Supervisor: Leone, Maria Isabella
Thesis Co-Supervisor: Resciniti, Riccardo
Academic Year: 2012/2013
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 04 Apr 2014 11:47
Last Modified: 16 Oct 2018 06:13
URI: https://tesi.luiss.it/id/eprint/11560

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