Heritage as a strategic asset: how to exploit it in order to relaunch an historic Italian shoes brand: the Calzaturificio di Varese case: business model and business plan preparation
Raimondi, Jason (A.A. 2012/2013) Heritage as a strategic asset: how to exploit it in order to relaunch an historic Italian shoes brand: the Calzaturificio di Varese case: business model and business plan preparation. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 179. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury and fashion. The brand. How to exploit its potential and relaunch it. The shoes industry. Calzaturificio di Varese. The business model for the brand’s relaunching. The Bbsiness plan. Key figures for a 5 years’ time horizon.
References
Bibliografia: pp. 173-179.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Amatulli, Cesare |
| Academic Year: | 2012/2013 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 07 Apr 2014 16:00 |
| Last Modified: | 19 May 2015 23:43 |
| URI: | https://tesi.luiss.it/id/eprint/11575 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
