L'evoluzione del costumer relationship management: da Henry Ford a Ingvar Kamprad
Ciucci, Alessandro (A.A. 2012/2013) L'evoluzione del costumer relationship management: da Henry Ford a Ingvar Kamprad. Tesi di Laurea in Economia e gestione delle imprese, LUISS Guido Carli, relatore Luca Giustiniano, pp. 68. [Bachelor's Degree Thesis]
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Abstract/Index
Il costumer relationship management. Henry Ford e il primitivo CRM. Ingvar Kamprad e l'idea "IKEA". Le nuove frontiere del CRM.
References
Bibliografia: pp. 65-68.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Economia e gestione delle imprese |
| Thesis Supervisor: | Giustiniano, Luca |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 29 May 2014 16:15 |
| Last Modified: | 31 Aug 2018 07:49 |
| URI: | https://tesi.luiss.it/id/eprint/11980 |
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