The semiotics of luxury and fashion brands advertising: a literature review
Nuvoli, Eleonora (A.A. 2012/2013) The semiotics of luxury and fashion brands advertising: a literature review. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 121. [Master's Degree Thesis]
![[img]](http://tesi.luiss.it/style/images/fileicons/application_pdf.png) |
PDF (Full text)
Download (750kB) |
|
PDF (Sintesi)
Download (233kB) |
Abstract/Index
History. Semiotics and culture. Semiotics and brand strategy.
References
Bibliografia e sitografia: pp. 101-121.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Distribution and sales |
| Thesis Supervisor: | Amatulli, Cesare |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2012/2013 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 30 May 2014 11:04 |
| Last Modified: | 19 May 2015 23:47 |
| URI: | https://tesi.luiss.it/id/eprint/11986 |
Downloads
Downloads per month over past year
Repository Staff Only
 |
View Item |
