The semiotics of luxury and fashion brands advertising: a literature review

Nuvoli, Eleonora (A.A. 2012/2013) The semiotics of luxury and fashion brands advertising: a literature review. Tesi di Laurea in Distribution and sales, LUISS Guido Carli, relatore Cesare Amatulli, pp. 121. [Master's Degree Thesis]

[img] PDF (Full text)
Download (750kB)
[img] PDF (Sintesi)
Download (233kB)

Abstract/Index

History. Semiotics and culture. Semiotics and brand strategy.

References

Bibliografia e sitografia: pp. 101-121.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Distribution and sales
Thesis Supervisor: Amatulli, Cesare
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2012/2013
Session: Extraordinary
Deposited by: Maria Teresa Nisticò
Date Deposited: 30 May 2014 11:04
Last Modified: 19 May 2015 23:47
URI: https://tesi.luiss.it/id/eprint/11986

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item