Il customer relationship management nel retail: il caso Cedi Sisa Calabria
Caserta, Marianna (A.A. 2006/2007) Il customer relationship management nel retail: il caso Cedi Sisa Calabria. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 72. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Il CRM: principi e modelli di gestione delle relazioni con i clienti. Il CRM e il loyalty management nel retail. I programmi di CRM e loyalty management in SISA.
References
Bibliografia: p. 72.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2006/2007 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 11 Feb 2011 18:13 |
| Last Modified: | 30 Oct 2018 08:39 |
| URI: | https://tesi.luiss.it/id/eprint/1281 |
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