La brand extension: casi di successo e di fallimento
Sannino, Valentina (A.A. 2006/2007) La brand extension: casi di successo e di fallimento. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Michele Costabile, pp. 96. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Valore e strategie di marca. Modelli strategici di brand management. Brand extension: vantaggi e limiti nella prospettive della brand equity. Alcuni casi pratici.
References
Bibliografia e sitografia: pp. 88-95.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Business Administration (17) |
| Chair: | Marketing |
| Thesis Supervisor: | Costabile, Michele |
| Academic Year: | 2006/2007 |
| Session: | Extraordinary |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 14 Feb 2011 12:21 |
| Last Modified: | 19 May 2015 22:28 |
| URI: | https://tesi.luiss.it/id/eprint/1300 |
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