Product placement: a definition and a research in consumer perception in relation to food industry products
D'Annibale, Carolina (A.A. 2013/2014) Product placement: a definition and a research in consumer perception in relation to food industry products. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 37. [Bachelor's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Product placement. History of product placement. Product placement and the food industry.
References
Bibliografia: pp. 36-37.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Dec 2014 14:23 |
| Last Modified: | 20 May 2015 00:00 |
| URI: | https://tesi.luiss.it/id/eprint/13171 |
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