ICT in the hospitality industry: approaching the future customer
Batticani, Enrico (A.A. 2013/2014) ICT in the hospitality industry: approaching the future customer. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 39. [Bachelor's Degree Thesis]
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Abstract/Index
The market of technologies in the hospitality industry. Strategies of the major hospitality brands in the coming years. Brand touch point wheel framework in hospitality. Case study: Butlr–Your Digital Concierge.
References
Bibliografia: pp. 38-39.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 28 Jan 2015 14:54 |
| Last Modified: | 30 Oct 2018 11:55 |
| URI: | https://tesi.luiss.it/id/eprint/13390 |
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