The footwear in China: the influence of heritage in the evolving engagement process of Chinese customers towards French and Italian brands
Biagioni, Ludovica (A.A. 2013/2014) The footwear in China: the influence of heritage in the evolving engagement process of Chinese customers towards French and Italian brands. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 61. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
History of shoes. The footwear industry in Italy and France. China: entry barriers and commercial agreements with Europe. French and Italian presence in the Chinese footwear market. E-commerce in China. The survey.
References
Bibliografia: pp. 58-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | Fashion management |
| Thesis Supervisor: | Fei, Carlo |
| Thesis Co-Supervisor: | Fiori, Giovanni |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 06 Feb 2015 12:43 |
| Last Modified: | 20 May 2015 00:03 |
| URI: | https://tesi.luiss.it/id/eprint/13463 |
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