The footwear in China: the influence of heritage in the evolving engagement process of Chinese customers towards French and Italian brands

Biagioni, Ludovica (A.A. 2013/2014) The footwear in China: the influence of heritage in the evolving engagement process of Chinese customers towards French and Italian brands. Tesi di Laurea in Fashion management, LUISS Guido Carli, relatore Carlo Fei, pp. 61. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

History of shoes. The footwear industry in Italy and France. China: entry barriers and commercial agreements with Europe. French and Italian presence in the Chinese footwear market. E-commerce in China. The survey.

References

Bibliografia: pp. 58-61.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in General Management, english language (LM-77)
Chair: Fashion management
Thesis Supervisor: Fei, Carlo
Thesis Co-Supervisor: Fiori, Giovanni
Academic Year: 2013/2014
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 06 Feb 2015 12:43
Last Modified: 20 May 2015 00:03
URI: https://tesi.luiss.it/id/eprint/13463

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item