A new way to get eccellenze italiane to the international markets: the unconventional marketing
Moretti, Lucia (A.A. 2013/2014) A new way to get eccellenze italiane to the international markets: the unconventional marketing. Tesi di Laurea in International business, LUISS Guido Carli, relatore Matteo De Angelis, pp. 124. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Background. Aim and research question. The made in Italy. The internalization of Italian SMEs. The unconventional marketing. Emperical research.
References
Bibliografia: pp. 110-124.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Di Vaio, Gianfranco |
| Academic Year: | 2013/2014 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 20 Mar 2015 08:07 |
| Last Modified: | 20 May 2015 00:06 |
| URI: | https://tesi.luiss.it/id/eprint/13698 |
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