L’allineamento strategico di sales e marketing: il caso Alcatel Lucent Enterprise
Salzarulo, Ilaria (A.A. 2013/2014) L’allineamento strategico di sales e marketing: il caso Alcatel Lucent Enterprise. Tesi di Laurea in Strategie d'impresa, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 168. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Che cos'è l'allineamento strategico. Alcatel Lucent Enterprise ed il suo business ecosystem. Case study: i functional departments sales e marketing in Alcatel Lucent Enterprise.
References
Bibliografia: pp. 158-168.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Economics and Business Management (LM-77) |
| Chair: | Strategie d'impresa |
| Thesis Supervisor: | Boccardelli, Paolo |
| Thesis Co-Supervisor: | Pirolo, Luca |
| Academic Year: | 2013/2014 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 15 Sep 2015 12:43 |
| Last Modified: | 15 Sep 2015 12:43 |
| URI: | https://tesi.luiss.it/id/eprint/14528 |
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