Digital is the new black: transforming the fashion sector
Faonio, Antonietta (A.A. 2014/2015) Digital is the new black: transforming the fashion sector. Tesi di Laurea in Transforming business through digital innovation, LUISS Guido Carli, relatore Paolo Spagnoletti, pp. 123. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The digital innovation rhetoric in the fashion sector. Focus on the fashion brand management strategy. Focus on digital innovations. The rarity principle. Moving from the e-commerce to the social commerce.
References
Bibliografia: pp. 109-123.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Transforming business through digital innovation |
| Thesis Supervisor: | Spagnoletti, Paolo |
| Thesis Co-Supervisor: | Ibarra, Máximo |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Nov 2015 16:02 |
| Last Modified: | 19 Nov 2015 16:02 |
| URI: | https://tesi.luiss.it/id/eprint/14968 |
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