Digital is the new black: transforming the fashion sector

Faonio, Antonietta (A.A. 2014/2015) Digital is the new black: transforming the fashion sector. Tesi di Laurea in Transforming business through digital innovation, LUISS Guido Carli, relatore Paolo Spagnoletti, pp. 123. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

The digital innovation rhetoric in the fashion sector. Focus on the fashion brand management strategy. Focus on digital innovations. The rarity principle. Moving from the e-commerce to the social commerce.

References

Bibliografia: pp. 109-123.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Transforming business through digital innovation
Thesis Supervisor: Spagnoletti, Paolo
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 19 Nov 2015 16:02
Last Modified: 19 Nov 2015 16:02
URI: https://tesi.luiss.it/id/eprint/14968

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