Digital is the new black: transforming the fashion sector

Faonio, Antonietta (A.A. 2014/2015) Digital is the new black: transforming the fashion sector. Tesi di Laurea in Transforming business through digital innovation, LUISS Guido Carli, relatore Paolo Spagnoletti, pp. 123. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


The digital innovation rhetoric in the fashion sector. Focus on the fashion brand management strategy. Focus on digital innovations. The rarity principle. Moving from the e-commerce to the social commerce.


Bibliografia: pp. 109-123.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Transforming business through digital innovation
Thesis Supervisor: Spagnoletti, Paolo
Thesis Co-Supervisor: Ibarra, Máximo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 19 Nov 2015 16:02
Last Modified: 19 Nov 2015 16:02


Downloads per month over past year

Repository Staff Only

View Item View Item