How to communicate sustainable products: an explorative study on the role of emotions

Sartarelli, Giorgio (A.A. 2014/2015) How to communicate sustainable products: an explorative study on the role of emotions. Tesi di Laurea in Trade and retail marketing, LUISS Guido Carli, relatore Cesare Amatulli, pp. 65. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Marketing and the environment: the role of advertising in the sustainable consumption. The role of emotions and framing in the sustainable communication to change customer behavior. The research: methodology, analysis and discussion.

References

Bibliografia: pp. 61-65.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: Trade and retail marketing
Thesis Supervisor: Amatulli, Cesare
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 30 Nov 2015 15:23
Last Modified: 30 Nov 2015 15:23
URI: https://tesi.luiss.it/id/eprint/15025

Downloads

Downloads per month over past year

Repository Staff Only

View Item View Item