Social media to go international: evidence from medium and big companies
Caiella, Annamaria (A.A. 2014/2015) Social media to go international: evidence from medium and big companies. Tesi di Laurea in International business, LUISS Guido Carli, relatore Matteo De Angelis, pp. 138. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Social media strategy. The role of social media strategy in the internationalization process. Ferrero case analysis. McDonald’s case analysis. Coca-Cola case analysis. The experience of a medium enterprise: Eataly.
References
Bibliografia: pp. 133-138.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Dec 2015 14:11 |
| Last Modified: | 02 Dec 2015 14:11 |
| URI: | https://tesi.luiss.it/id/eprint/15035 |
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