Social media to go international: evidence from medium and big companies

Caiella, Annamaria (A.A. 2014/2015) Social media to go international: evidence from medium and big companies. Tesi di Laurea in International business, LUISS Guido Carli, relatore Matteo De Angelis, pp. 138. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Social media strategy. The role of social media strategy in the internationalization process. Ferrero case analysis. McDonald’s case analysis. Coca-Cola case analysis. The experience of a medium enterprise: Eataly.

References

Bibliografia: pp. 133-138.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International business
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Caroli, Matteo Giuliano
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Dec 2015 14:11
Last Modified: 02 Dec 2015 14:11
URI: https://tesi.luiss.it/id/eprint/15035

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