What does it really mean to be an influencer? Analysis of determinants and effects of influence in a social and digital environment
Fiscina, Gaia (A.A. 2014/2015) What does it really mean to be an influencer? Analysis of determinants and effects of influence in a social and digital environment. Tesi di Laurea in International business, LUISS Guido Carli, relatore Matteo De Angelis, pp. 126. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Live a life always connected. Social influence: the study of determinants. Effects and implications of influence. Looking for digital influencers. Appendix: augure’s research on influencer marketing in Italy compared to Spain, France and UK.
References
Bibliografia: pp. 123-125. Sitografia: p. 126.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | International business |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Caroli, Matteo Giuliano |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 02 Dec 2015 15:01 |
| Last Modified: | 02 Dec 2015 15:01 |
| URI: | https://tesi.luiss.it/id/eprint/15038 |
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