What does it really mean to be an influencer? Analysis of determinants and effects of influence in a social and digital environment

Fiscina, Gaia (A.A. 2014/2015) What does it really mean to be an influencer? Analysis of determinants and effects of influence in a social and digital environment. Tesi di Laurea in International business, LUISS Guido Carli, relatore Matteo De Angelis, pp. 126. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Live a life always connected. Social influence: the study of determinants. Effects and implications of influence. Looking for digital influencers. Appendix: augure’s research on influencer marketing in Italy compared to Spain, France and UK.

References

Bibliografia: pp. 123-125. Sitografia: p. 126.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, english language (LM-77)
Chair: International business
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Caroli, Matteo Giuliano
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Dec 2015 15:01
Last Modified: 02 Dec 2015 15:01
URI: https://tesi.luiss.it/id/eprint/15038

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