Glocalization: how to target dirreferent ethnicities in the same country: the telecommunication industry

Rivera, Costanza (A.A. 2014/2015) Glocalization: how to target dirreferent ethnicities in the same country: the telecommunication industry. Tesi di Laurea in International business, LUISS Guido Carli, relatore Matteo De Angelis, pp. 118. [Master's Degree Thesis]

Full text for this thesis not available from the repository.

Abstract/Index

Macro-level analysis. The ethnic market. Micro-level analysis. Practical cases.

References

Bibliografia: pp. 106-118.

Thesis Type: Master's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: International business
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Dandi, Roberto
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Dec 2015 16:56
Last Modified: 02 Dec 2015 16:56
URI: https://tesi.luiss.it/id/eprint/15045

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