Il neuromarketing: neurescienze, emozioni e processo decisionale del comsumatore
Marica, Camilla (A.A. 2014/2015) Il neuromarketing: neurescienze, emozioni e processo decisionale del comsumatore. Tesi di Laurea in Psicologia ed economia, LUISS Guido Carli, relatore Cristiano Castelfranchi, pp. 59. [Bachelor's Degree Thesis]
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Abstract/Index
Il processo decisionale. La neuroeconomia. Marketing. Neuromarketing. Casi aziendali.
References
Bibliografia e sitografia: pp. 56-59.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Psicologia ed economia |
| Thesis Supervisor: | Castelfranchi, Cristiano |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 17 Dec 2015 10:31 |
| Last Modified: | 17 Dec 2015 10:31 |
| URI: | https://tesi.luiss.it/id/eprint/15094 |
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