Content marketing nei social: confronto fra contenuti informativi e persuasivi in Facebook
La Rosa, Francesca (A.A. 2014/2015) Content marketing nei social: confronto fra contenuti informativi e persuasivi in Facebook. Tesi di Laurea in Marketing, LUISS Guido Carli, relatore Alberto Marcati, pp. 64. [Bachelor's Degree Thesis]
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Abstract/Index
Dal marketing tradizionale al web marketing. Analisi della letteratura sull’engagement. Parte sperimentale.
References
Bibliografia: pp. 61-63. Sitografia: p. 64.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18) |
| Chair: | Marketing |
| Thesis Supervisor: | Marcati, Alberto |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 05 Jan 2016 11:47 |
| Last Modified: | 05 Jan 2016 11:47 |
| URI: | https://tesi.luiss.it/id/eprint/15134 |
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