Framing effects in marketing messages
Stazi, Irene (A.A. 2014/2015) Framing effects in marketing messages. Tesi di Laurea in Behavioural economics and psychology, LUISS Guido Carli, relatore Massimo Egidi, pp. 59. [Bachelor's Degree Thesis]
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Abstract/Index
Behavioural economics and related graphic models. The cognitive process and its biases. 360° analysis of framing.
References
Bibliografia: pp. 52-59.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36) |
| Chair: | Behavioural economics and psychology |
| Thesis Supervisor: | Egidi, Massimo |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jan 2016 15:21 |
| Last Modified: | 11 Jan 2016 15:21 |
| URI: | https://tesi.luiss.it/id/eprint/15185 |
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