Framing effects in marketing messages

Stazi, Irene (A.A. 2014/2015) Framing effects in marketing messages. Tesi di Laurea in Behavioural economics and psychology, LUISS Guido Carli, relatore Massimo Egidi, pp. 59. [Bachelor's Degree Thesis]

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Behavioural economics and related graphic models. The cognitive process and its biases. 360° analysis of framing.


Bibliografia: pp. 52-59.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36)
Chair: Behavioural economics and psychology
Thesis Supervisor: Egidi, Massimo
Academic Year: 2014/2015
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 11 Jan 2016 15:21
Last Modified: 11 Jan 2016 15:21


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