Blue ocean strategy and new business models in the food industry: the Eataly case
Bologna, Noemi (A.A. 2014/2015) Blue ocean strategy and new business models in the food industry: the Eataly case. Tesi di Laurea in Management, LUISS Guido Carli, relatore Paolo Boccardelli, pp. 123. [Bachelor's Degree Thesis]
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Abstract/Index
Theoretical perspective. Blue ocean strategy. The business model. Industry insight. Italian large-scale food retailing. Consumer analysis. The Eataly case. The company. Eataly value curve and business model canvas. Empirical research. Interview. Consumers’ perception.
References
Bibliografia: pp. 119-123.
| Thesis Type: | Bachelor's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Business, English language (L-33) |
| Chair: | Management |
| Thesis Supervisor: | Boccardelli, Paolo |
| Academic Year: | 2014/2015 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Jan 2016 15:42 |
| Last Modified: | 31 Aug 2018 08:29 |
| URI: | https://tesi.luiss.it/id/eprint/15256 |
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