What is neuro marketing all about?

Pinto, Edoardo Mario (A.A. 2014/2015) What is neuro marketing all about? Tesi di Laurea in Behavioural economics and psychology, LUISS Guido Carli, relatore Massimo Egidi, pp. 67. [Bachelor's Degree Thesis]

Full text for this thesis not available from the repository.


Socio-­economic relevance. General implications of neuroscience for economics. Specific economic applications in neuroscience. Neuromarketing. Looking into the future.


Bibliografia: pp. 54-57. Sitografia: pp. 58-67.

Thesis Type: Bachelor's Degree Thesis
Institution: LUISS Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Political Science (L36)
Chair: Behavioural economics and psychology
Thesis Supervisor: Egidi, Massimo
Academic Year: 2014/2015
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 25 Jan 2016 16:23
Last Modified: 25 Jan 2016 16:23
URI: https://tesi.luiss.it/id/eprint/15347


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